CONTENTS:
Design
Follow-up reports
Lists
Mailing and shipping
Ordering
Other
Payment
Printing
Design
Can I include my company’s logo as part of my custom marketing piece?
During the ordering process, you will have the opportunity to upload your company logo for use in creating your custom piece. The logo is then saved to your account as a registered TRACO user.
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Can I use images and artwork I find online?
Most of the images you find online are low-quality (low-resolution) images. Although these images look fine when viewed on a monitor, they are not suitable for print. Images submitted for print should have a resolution of at least 300 dpi. For an optimal finished product, images should be created and uploaded at 600 dpi. You can not use copyrighted photos or text without permission from the owners of the photos or text.
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What is a bleed?
Bleed is the term for printing that goes right to the edge of the paper. To create a bleed, make your document one-eighth of an inch too large in all four directions. For example, the layout dimensions for a four inch x six inch postcard would be 4.25 inches x 6.25 inches. Then, when the design is created, images are stretched all the way to the edge. After printing, the additional .125 inch on each side is trimmed off. This gives the appearance that the image "runs" right off the edge.
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What type of file formats do you accept?
For images:
Images should be at least 300 dpi for the minimum resolution, but 600 dpi is recommended for optimal print quality.
For uploaded lists:
-
Comma-delimited (CSV)
-
Excel (xls)
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Follow-up reports
What is a follow-up report?
A follow up report provides you with the names and addresses of the persons you have chosen to mail to. The report will be e-mailed to you at the completion of your order in Excel format. You can receive phone numbers as a part of your follow-up report, however, you must provide us with a valid Subscription Account Number (SAN). Submission of a valid SAN is required for compliance with the Federal Trade Commission’s National Do Not Call legislation. More information is available by clicking
here
. There is a charge of $5.00 for a follow up report.
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Can I receive phone numbers as a part of my follow-up report or consumer list?
You can receive phone numbers as a part of your follow-up report, however, you must provide us with a valid Subscription Account Number (SAN). Submission of a valid SAN is required for compliance with the Federal Trade Commission’s National Do Not Call legislation. More information is available by clicking
here
. There is a $5.00 charge for a follow up report.
Please note: The phone numbers that you receive have NOT been scrubbed to remove any phones that have been registered as a part of the National Do Not Call Registry.
It is your responsibility to check the phone numbers against the national Do Not Call Registry prior to calling.
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Lists
Can TRACO provide a mailing list for me?
Yes, TRACO offers lists from our nationwide consumer database. The database consists of over 110,000,000 households nationwide. When placing a print order, you can select names for free. Our list is compiled by one of the nation's premier data providers.
You can select your mailing audience by ZIP code, specific streets within a ZIP code or proximity to a specific location. In addition to those search options, you can select a list based on homeownership, occupant status, occupant income, home value and more. To access these demographics, click on Advanced Search Options when searching for your list.
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Can I purchase a consumer list without placing an order?
Yes, you may order a list from TRACO without ordering a mailing piece. You must register in order to purchase a list without placing a mail piece order. The list will be sent to you via e-mail. If you select a mailing list for use with a TRACO order, the list is free!
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How do I update a list that I previously uploaded?
As a registered user of TRACO, you can access your uploaded lists by clicking on My Account. Select the list you would like to edit and click the Edit button. You can select the record you wish to edit and make your changes.
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Why can’t I see names for the list that I selected?
If you request a follow up report when completing your order, we will e-mail you an Excel file listing the names and addresses of each of the records in your mailing lists. Names are not available until purchased.
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Why aren’t there more homes listed in my search result?
TRACO wants to offer you as many records as we can. However, we want to make sure that the records you receive are as deliverable as possible. Therefore records that are coded with poor deliverability are automatically excluded from your list results.
In addition, persons who have registered with the Direct Marketing Association and requested not to receive mail solicitations have also been removed from your list results.
In order to learn specifics about your list request, please call Customer Support at (800) 767-1735.
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Mailing and shipping
How long will it take for my postcards to be delivered?
If you select First Class, your postcards will typically be delivered in three to five business days. If you select Standard Rate, your postcards will typically be delivered in seven to 10 business days
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Do you use labels to address the postcards?
No, we print the addresses on the postcards as we believe it results in a more professional mail piece.
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How do I include myself in the mailing?
At the order summary page, you will have the opportunity to check the box for the option of “I would like to include myself in this mailing”. By checking the box, you will automatically be included and a mail piece will be addressed to the address you provided in your account registration.
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Can TRACO provide a mailing list for me?
Yes, TRACO offers lists from our nationwide consumer database. The database consists of over 110,000,000 households nationwide. When placing a print order, you can select names for free. Our list is compiled by one of the nation's premier data providers.
You can select your mailing audience by ZIP code, specific streets within a ZIP code or proximity to a specific location. In addition to those search options, you can select a list based on homeownership, occupant status, occupant income, home value and more. To access these demographics, click on Advanced Search Options when searching for your list.
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Ordering
What is the minimum order quantity?
There is no minimum. Order as few—or as many—pieces as you want.
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Can I order more than one marketing piece at a time or do I have to check out after customizing each piece?
The TRACO site was created using the shopping cart method of ordering. Once your custom piece has been finalized, it will be placed in your shopping cart. You can then place another order if you wish or you can check out.
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Can I access my order if I created it earlier?
If you are a registered TRACO user, all of your previous orders are saved in your account. To find those orders, simply click on My Account and go to Order History. From this section, you can complete or purchase a previous order. You also have the ability to reorder a previously printed order.
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How do I cancel an order in progress?
Because we want to get your marketing piece in the mail in a timely manner, your order goes into our production process immediately after you approve payment. For that reason, an order cannot be cancelled once you complete the check out process.
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Other
Can I get a sample of your products?
To request product samples, please e-mail
traco@lexinetcorporation.com
or contact Customer Service at (800) 767-1735. If requesting by e-mail, please specify the product formats that most interest you.
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Payment
When will my credit card be charged?
Your credit card will be charged at the time your order is submitted.
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Will I be charged sales tax?
The price for each product includes sales tax. You will not be charged sales tax in addition to your order amount.
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The charge for my recent order was listed on my credit card statement as Lexinet/Direct Mail Marketing and matches the amount I approved for my TRACO order. Is this correct?
Charges for your TRACO orders will be listed on your credit card statement as Lexinet/Direct Mail Marketing.
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What are my options if I don’t want to use my credit card to pay online?
TRACO accepts credit cards online as the only form of payment. Our credit card acceptance page is secure and your information is safe. If you have concerns about paying this way, please contact Vicki at (800) 767-1735.
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Does TRACO offer volume discounts?
Yes. In our Pricing section, we list the price per piece at varying order quantities. If you wish to place a very large order (10,000 pieces or more), please contact Vicki at (800) 767-1735 for a custom quote.
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Printing
Who prints the postcards, you or me?
TRACO is a full service solution for your direct marketing needs! Once you submit your order, we will print your custom marketing piece using a high-quality (600 dpi resolution) high-speed color laser printer. We'll ship your pieces to you, mail them for you – or both – you choose!
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What kind of paper do you use?
Your custom marketing piece is printed on high-quality cover weight white stock. Due to the increasing damage done to mail pieces when traveling through USPS automated processing equipment, TRACO helps protect your mail piece by applying a thin layer of UV coating to the piece. The coating also increases the visual appeal of your message by giving it a high-gloss finish
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Will my marketing piece print in color or black and white?
Your custom order will be printed using a high-quality high-speed color laser printer allowing you to use as much color as you'd like. However, you certainly have the ability to design your marketing piece to print black and white for visual impact.
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Do you supply a color proof before the job goes to press?
A color proof is not a part of our normal production process. An online proof is available for all orders. However, if you require a physical proof prior to TRACO printing your order, please contact Vicki at (800) 767-1735 prior to finalizing your order. A proof can be provided at an additional charge and will delay delivery of your order.
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Will the print match what I see on my screen?
TRACO provides you with an online proof of the custom marketing piece that you create. Depending on the resolution and settings of your monitor, the colors on your printed piece may vary from your screen view to print. If we note any extreme discrepancies, we will contact you by phone prior to printing your order.
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How do I keep track of my orders, lists, images, etc?
When you create an account with TRACO your user profile is stored in the My Account section of the site. All orders, lists and images are available to view or edit under My Account.
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What do I do if I forget my password?
Simply click on Password help under My Account type in your user login-name, then click on Continue. Your password for that login-name will be e-mailed to the address entered during the account creation process. TRACO will e-mail your password to you and you’ll quickly be on your way to ordering again.
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